By Steven Goldstein
April 27, 2018

Why Every Trader & Investor Should Learn about John Maynard Keynes’ Beauty Contest Theory.

Keynes realised that markets rarely conform to what appear to be ‘the facts’, but rather that it is human emotions and feelings that tend to drive markets. Keynes used the term "animal spirits" to describe how human emotions drives crowd behaviour and the way people make decisions in markets.

Keynes' own experiences as an investor were a key factor in helping him come to these conclusions. More…