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By Chris Risdom
Behavioral Scientist
October 25, 2017

Scaling Nudges with Machine Learning

There is a particular tension at the heart of applied behavioral science: We make decisions based on our unique circumstances and context, and yet we also desire solutions that can help people make better decisions on a massive scale. When I talk about this conflict inside the walls of a bank (I’m head of behavioral design at Capital One), I often describe it as “math versus snowflake.” More...