By Jason Hreha
Medium
June 21, 2017

Most applied behavioral science projects are behavior amplification projects

How should we think about behavior change in light of our strong, biologically-determined predispositions?
To answer that, we first need to talk about some research I did with BJ Fogg.
Back in 2011, BJ Fogg and I came up with what we called “The Behavior Wizard” (great name, I know). It was based on our work on the “Behavior Grid” — which was a taxonomy of human behavior that we used to orient our thinking re: which behavior-change strategies would work best for specific types of behavior. More...