Behavioral Finance Blog Behavioral Amplification

By Jason Hreha
June 21, 2017

Most applied behavioral science projects are behavior amplification projects

How should we think about behavior change in light of our strong, biologically-determined predispositions?
To answer that, we first need to talk about some research I did with BJ Fogg.
Back in 2011, BJ Fogg and I came up with what we called “The Behavior Wizard” (great name, I know). It was based on our work on the “Behavior Grid” — which was a taxonomy of human behavior that we used to orient our thinking re: which behavior-change strategies would work best for specific types of behavior. More...