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Richard Lehman
October 18, 2017

Richard Lehman
October 18, 2017
Behavioral Finance Blog Hypobolic Discounting

By Jason Martuscello
Linked In

New Perspectives into How Consumers Choose. (Behavioral Economics & HYPObolic Discounting)

In 2014, I traveled to Italy for my first time. The moment I arrived I overindulged in a massive 3 course meal at Trattoria Milanese, over tipped, and left my credit card. Besides that unforgettable dining experience, what remains from my Italy trip is 2 uncorked bottles of merlot from Montepulciano. Read more...

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