Behavioral Finance Blog Selling Your Soul

By Koen Smets
Medium

 

Selling your soul -- The trade-offs we don’t want to make (but believe others should)

Not much is known with any certainty about Johann Georg Faust. Wikipedia describes him as an alchemist, astrologer and magician, who was born in either 1466 or 1480, and who may even have been two different people. However, after his death in 1541, he became the subject of legend, immortalized by numerous writers including Christopher Marlowe and Goethe... Faust’s claim to fame was that he is assumed have sold his soul in exchange for unlimited knowledge and worldly pleasures. Read more...