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Money, investing, and the Human spirit

The groundbreaking work of psychologists Daniel Kahneman and Amos Tversky in the 1970s-1980s and the follow-on psychological research that has been conducted over the last three decades have revealed striking insights on the complex ways in which the human mind operates. This research identified pervasive, deep-seeded, subconscious biases and heuristics that occur in human decision-making, and revealed an entirely new perspective on why we behave as we do. While these revelations have their origins in psychology, they hold such important implications for the world of finance that Kahneman was awarded the Nobel Prize in Economics. With the addition of recent Nobel Laureates Robert Shiller (2013) and Richard Thaler (2017), a total of six Nobel prizes have now been awarded for behavioral research. The body of work that has ensued thus represents an entirely new field of endeavor, referred to as behavioral finance and economics.

The applications of behavioral science to finance are now broad and well researched. They encompass activities such as spending, investing, trading, financial planning, portfolio management and business commerce. In addition, behavioral implications are also turning on end some of the former Nobel prize-winning theories about how economies and financial markets function.

Nonetheless, behavioral finance is still young and is only now beginning to make its way into mainstream academia, industry and society. The goal of is to provide a home for this exciting new field – one that facilitates education, research, application, and ethical practice, while supporting a vibrant worldwide community of people with an interest and a passion in the subject. We hope to see you become part of that community and to take this educational journey with us.

Introducing The world's premier blog on Behavioral Finance and economics

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The "Behavior Fi" blog brings you news, insights, research, applications and more!

"Behavior Fi" is your exclusive access to an ongoing stream of content related to behavioral finance and economics. It is the heart of our web offering and your direct connection to the worldwide behavioral finance community. Behavior Fi taps into a wide array of sources, collects and writes relevant articles, categorizes them, and archives them. In short, we aim to make it the most comprehensive content source on the subject available anywhere. See it right now!

  • Gain new insights from experts on how financial matters influence behavior or how behavioral factors influence the financial markets.

  • See how financial professionals deal with behavioral issues in real world practice.

  • Discover the latest developments on how technology and behavior are intersecting.

  • Tap into the latest research on financial behavior and psychology.

  • View the world through the lens of human behavior and understand it as never before.


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The Behavior Fi Community

Advisors & Planners

Redefine advisor-client relationships by employing insights on biases,
risk-tolerance, cultural, and emotional characteristics. Use behavioral perspectives as a competitive differentiator.


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Behavioral factors are now seen as perhaps the single greatest hindrance to investment performance among individual investors. Individuals must know how to deal with a host of unconscious behavioral challenges if they expect to manage their own money.

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Asset Managers

Portfolio managers and traders can only expect to optimize their performance (and compete with computers) with a thorough understanding of the human decision process. In addition, behavior-based anomalies offer savvy managers a viable path to achieving alpha.

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Financial Institutions

 Behavioral implications are paramount to financial institutions of all sizes and specialties. Those who do not fully embrace behavioral science may truly risk their competitive positioning and jeopardize their long term sustainability.



Marketers and CSRs

Behavioral insights are indispensable to marketers and client-facing personnel in financial services firms. Marketing programs and customer service functions will need to fully understand and recognize behavioral factors in order to perform their roles effectively.

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Public companies

Public company executives and their investor relations teams cannot afford to ignore the behavioral characteristics of their stockholders. For that matter, they cannot ignore the impact of their own behavior on the success of their companies as well.