2017 Symposium Workshops

The following interactive workshops have been added to the 2017 Behavioral Finance Symposium. They will be run concurrently from 1-4 pm on Friday, Nov 3rd and will be held at Golden Gate University. Attendees may register for a Workshop along with their Symposium registration on Nov 4th (combined discount offered) or may register for a workshop alone.

(Due to the interactive nature of the workshops, attendees will be asked to select a single workshop session, but my change their selection anytime prior to the event.) 

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In collaboration with psychologists, Rick Kahler helped create an interactive technique called the KMSI, which can enhance and deepen the traditional interview method of discovering a client’s beliefs around money. This enhances the ability of the client to discover and communicate their money beliefs, the planner’s listening skills, and the planner’s ability to help facilitate positive change. Participants will gain hands-on experience on the use of this tool.

This workshop session will be experiential. Because we can only take clients where we have gone ourselves, each participant will have the opportunity to do their own KMSI. The inventory consists of a series of multiple choice responses and a self-scoring key.

Depending on the size of the audience, participants will have the opportunity to explain their Money Script Categories, to the degree they feel comfortable sharing it, with a group of two to four people. Also depending on the size of the group, we will debrief the experience with some didactic discussion on how one might use this tool in their practice.

Rick Kahler, MS, CFP is a fee-only financial planner, speaker, educator, and columnist. Rick is a pioneer in the emerging field of financial therapy, integrating financial planning and psychology. In 2009 BusinessWeek named him one of the top 15 most experienced planners in the nation. In 2008, the Financial Planning Association(R) named him as a 2008 Financial Frontiers Awards winner. His work and research has been featured or cited in scores of periodicals and books, including NBC's Today, ABC's 20/20 and Good Morning America, The Wall Street Journal, The New York Times, The Washington Post, USA Today, Money magazine, BusinessWeek, and MarketWatch. He is a co-author of four revolutionary books on money, financial planning, and therapy: Facilitating Financial Health (NUCO 2008), Conscious Finance (FoxCraft 2007), The Financial Wisdom of Ebenezer Scrooge (HCI 2006) and Wired For Wealth (HCI 2009).


Behavioral Psychology is at the heart of all decisions, including financial decisions. What happens when technology is inserted into this already complicated mix of finance and behavior? This workshop explores how behavioral factors impact people’s interaction with technology, especially in the financial services domain. 

If you are a FinTech entrepreneur/product manager/designer, banking or wealth management business leader, TechFin practitioner, asset management professional, or Finance professional (CFA) managing your company’s investment portfolio, this workshop is for you. Sessions may cover topics such as UX/ UI design, investment selection, automated and algorithmic investing, Machine Learning and automated customer engagement.

Customized breakout sessions, hands-on exercises, resources and discussions with Subject matter experts will ensure you understand and can apply behavior psychology insights to your current job. 

Sandhya Krishnamurthy is the founder and CEO of S2E Consulting. These accomplished business leaders and practitioners will be joining her in facilitating the workshop:

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Brad Leimer
MD, Head of Fintech
Explorer Advisory and Capital

Ali Fenwick
Managing Partner


SK Reddy
Chief Product Officer AI and ML
Digitalist Group & Network



Randy Merk
Retired EVP, Charles Schwab
Adjunct Professor, GGU

Prakash Goswami
FinTech entrepreneur, CEO

John Zott
Owner, Bates Creek Research
Adjunct Professor, GGU


Richard Lehman
Founder, BehavioralFinance.com
Adjunct Professor, UC Berkeley Ext.

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Behavior has unique implications, both positive and negative, for short term traders and those who employ various forms of technical analysis in their investing strategy. Behavioral biases are known to wreak havoc with both retail and professional investors across the board, and can significantly impact those who engage in short term trading. On the other hand, the aggregate effects of these biases in the marketplace actually provide opportunities for technical and short term trading (a phenomenon that underlies the substantial movement into “quantitative investing” and accounts for the exceptional performance of numerous hedge funds.)

This workshop session will discuss behavioral factors that affect both individual traders and the markets. 

Steven Moffitt is a PhD with an extensive career at prominent trading firms and in academia. He recently published a two-volume, 1000-page book called “The Strategic Analysis of Financial Markets”, premised on the belief that markets can be understood only by dropping the assumptions of rationality and efficient markets in their extreme forms, and showing that markets still have an inherent order and logic that reflects the behavior of participants.

David Keller, CMT is the President of Sierra Alpha Research LLC, a boutique investment research firm focused on managing risk through market awareness.  He combines the strengths of technical analysis, behavioral finance, and data visualization to identify investment opportunities and enrich relationships between advisors and clients. David was previously a Managing Director of Research for Fidelity Investments in Boston,